Home 10.7.2 (12)

10.7.2 (12)

(12) Variable Display Signs: Signs meeting the definitions of these sign types in Chapter 2 are required to meet specific design standards as follows:

(g) Changeable Copy Signs:

i. Location: The sign must be located on the site of the use identified or advertised by the sign.

ii. Zoning District: Changeable copy signs are allowable in any zoning district according to general standards for signs in such district.

iii. Area: As provided in Sections 10.7.2. (4) and overlay district requirements if applicable.

(h) Electronic Reader Board Signs:

i. Location: The sign must be located on the site of the use identified or advertised by the sign.

ii. Zoning District: Allowed in Mixed Use Commercial Corridor, Mixed Use Activity Center, Mixed Use Employment, and Industrial Districts.

iii. Setback and Orientation: The sign must be a minimum of one hundred (100) feet from any residential zoning district; if located within two hundred (200) feet of a residential zoning district, the sign must be oriented so that no portion of the sign face is visible from a principal structure on a residentially zoned lot.

iv. Display: To pictorial images; texts may not exceed ten (10) words or text elements; the minimum time a text or portion of a text may be displayed is one (1) second per word or text element; no more than one (1) color of illuminating device is allowed; the minimum pitch (space between pixels) shall be twenty-three (23) millimeters.

v. Brightness: Electronic reader board signs must have a primary and secondary means of reducing the brightness of the display to seventy percent (70%) of peak capacity brightness after sunset. These methods may include light sensing devices embedded within the display’s controlling system or software provisions to reduce brightness on a timed basis.

vi. Separation: The sign must be a minimum of one hundred (100) feet from any other ground sign and no compatible or flexible use process as described in Section 12.12 may be used to allow a lesser separation distance.

vii. Area: Electronic reader board signs placed as wall or freestanding signs may not exceed forty percent (40%) of the sign area allowed for wall or freestanding signs in Sections 10.7.2. (4). If located in a commercial overlay district, the forty percent (40%) limitation applies to the sign area standards specified for the overlay district. For legibility and the ability to display a complete text message, the minimum size of an electronic reader board sign shall be six (6) square feet.

(c) Electronic Graphic Display Signs

i. Location: The sign must be located on the site of the use identified or advertised by the sign, or in a location where a billboard may be permitted under the requirements of Section 10.7.2. (12).

ii. Zoning District: Allowed for on-premises or off-premises use in Mixed use Commercial Corridor, Mixed Use Activity Center, and Industrial districts.

iii. Setback & Orientation: For on premises use, the sign must be a minimum of one hundred (100) feet from any residential zoning district; if located within two hundred (200) feet of a residential zoning district, the sign must be oriented so that no portion of the sign face is visible from a principle structure on a residentially zoned lot. For off premises use the sign must meet the standards in Section 10.7.2. (12).

iv. Display: The sign may include both text and pictorial images, but no motion. Displays may include multiple colors. Displays must remain in place for at least one (1) second per word or text element, with a minimum display time of eight (8) seconds. Displays may change only with a whole text screen transition. The minimum pitch (space between pixels) shall be twenty-three (23) millimeters.

v. Separation: For on premises use, the sign must be a minimum of one hundred (100) feet from any other ground sign and no compatible or flexible variance process as described in Section 12.12 may be used to allow a lesser separation distance.

vi. Area: For on premises use, electronic graphic display signs placed as freestanding signs or attached to structures may not exceed forty percent (40%) of the area allowed for freestanding or wall signs in Sections 10.7.2. (4). If located in a commercial overlay district, the forty percent (40%) limitation applies to the sign area standards specified for the overlay district. For off premises use the sign must meet size standards for billboards in Section 10.7.2. (12).

vii. Billboard Replacement: For off premises use, an existing billboard may be replaced by an electronic graphic display sign provided that two (2) existing billboard signs are removed and not replaced.

(13) Signs Allowed in Right-of-Way: The following signs are allowed within the public right-of-way in all zoning districts. Where such signs are permanent signs, they shall require a license agreement approved by the Public Works Director, or designee, or an encroachment agreement approved by MDOT for streets under state jurisdiction, except as specified in Section 10.5, Permanent Signs Not Requiring Permits. Signs allowed in right-of-way shall meet all other applicable requirements of this Article.

(a) Awning and Projecting signs projecting over a public right-of-way.

(b) Emergency Warning signs erected by a government agency, utility company, or a contractor doing work in a public right-of-way.

(c) Public Signs erected by or on behalf of the City, County, State or federal government.

(d) Permit Signs erected pursuant to a permit for temporary use issued by the Director of Development Services, or designee, subject to such Codes or regulations as may apply.

(e) Moveable Signs located on sidewalks within the street right-of-way in pedestrian-oriented commercial areas within the Mixed Use Downtown District shall be allowed, but not require a permit, provided that all the following requirements are met.

(f) The sidewalk in the area near the moveable sign shall be wide enough to allow for at least five (5) feet of width for unrestricted pedestrian movement with the sidewalk signs in place.

(g) Each sidewalk sign allowed under this section shall not exceed two and one half (2 ½) feet in width and four (4) feet in height. The sign itself shall be moveable, shall not be permanently attached in any way to the sidewalk, and shall not be chained or attached in any way to street furniture, other signs, street trees, other landscaping, or other fixtures or appurtenances on or in the sidewalk.

(14)Landmark Signs: Signs which have been officially designated as Local Historic Landmarks pursuant the Tupelo Historic Preservation Code, and which retain those dimensional, locational, and lighting standards that the sign possessed when it received such a designation shall enjoy the following privileges:

(a) May remain on roofs or exceed height limits found elsewhere in this Article.

(b) May exceed dimensional limits found elsewhere in this Article.

(c) May reference a product or business which is not related to the existing business on the property.

(d) Shall not, if the sign is not related to an existing business, have the sign area deducted from the square footage of sign area granted by other standards of this Article.

(e) May remain in a right-of-way unless it becomes a hazard to traffic.

(f) May retain its original lighting patterns and materials.

(g) The following regulations shall apply to signs which have been designated as Landmark Signs.

i. The voluntary removal of a Landmark Sign by an owner shall be allowed.

ii. Alterations to a Landmark Sign shall not be allowed without the issuance of a Certificate of Appropriateness by the Historic Preservation Commission using the criteria used in the Tupelo Historic Preservation Code.